| Job Description |
- Develop and execute the strategy for ongoing innovations for Sindbad to ensure we are ahead of competition. View the competitive landscape in airline FFPs and ensure Sindbad is in line with or better.
- Assist to develop, execute and manage the objectives, strategies, KPIs and budgets of the Loyalty Programme.
- Create and execute a customer loyalty strategy that results in acquisition and retention of right customers and adds value to Sindbad members.
- Develop, implement and manage standard member communications. Develop all marketing collateral for the programme (posters, POS, enrolment forms, newsletter design, website etc.)
- Design and launch promotions and marketing campaigns for Sindbad members working with global and regional marketing teams.
- Develop and launch partnership portfolio that covers major categories-airline, hotels, retail, car rental. Make Sindbad a profit center.
- Maximize partner revenue through sales of miles to new and existing partners. Evaluate partner performance on a regular basis and revitalize the partner relations in the interest of Sindbad customers.
- Launch and manage the co-brand card portfolio for the airline. Lead/initiate airline co-brand agreements to ensure we get the best deal for Oman Air.
- Manage the relationship between internal stake holders and external parties – partner establishments, consultants, advertising agency, vendors (Loyalty System vendor, Sabre, Website management team etc.)
- Generating clear and actionable consumer insight for the wider business contributing to improvements in customer satisfaction
- Drive new projects and implement unique ways of attracting and retaining customers. Enhance the customer experience across all service channels. Introduce marketing promotions in order to build and increase strong customer base thereby maximizing business reach.
- Deeply analyze member data to understand key drivers, behaviours characteristics and member segmentation and work closely with cross functional stakeholders to develop and implement targeted promotions to drive member behavior as well as to meet annual targets
- Arrange and conduct training sessions for Oman Air staff involved in dealing with Sindbad members and promoting the programme.
- Supervise the performance of operational support unit of the loyalty programme to ensure that they meet the set targets of with highest standards and total customer satisfaction.
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